Author: Vincent Gulisano

I am an international executive with a breadth of successful commercial, operational and executive management experience within the global logistics industry. My comprehensive background is in warehousing/distribution, domestic transportation, supply chain technology, international consolidation and forwarding services (air and ocean) - in the U.S. as well as Asia, Europe, and Latin America. I am well versed in logistics management and over a 30-year career has held various positions such as President, CEO, Chief Customer Officer, Executive Vice President, COO, Senior Vice President of Global Sales and Engineering, and many various direct operating positions as well. Those roles have been at organizations from tech logistics and B2C fulfillment startups to billion-dollar logistics companies. In almost every instance the challenge has been to retool an organization to address shifting strategies and market dynamics. Most recently, for the last 8 years, I have has focused on the area of B2C (Business to Consumer) Fulfillment, learning the intricacies and nuances of direct to consumer fulfillment vs. traditional big box retail distribution. This high growth segment of warehousing is ripe with opportunity as online sales continue to increase each year. The challenges that B2B 3PLs face are shifting from a large warehouse management approach to an “order production” approach to running an operation. This requires some changes to the way they should approach the business, both operationally and with the prospective customer. Let's discuss how.